Success Case Study: Pulse Candy - Adding a “tangy twist” to the Indian hard boiled sweets category

Market: Consumer

India, 21 pages report, published by GlobalData

Report ThumbnailMarch-2018
Success Case Study: Pulse Candy - Adding a “tangy twist” to the Indian hard boiled sweets category

Summary

"Success Case Study: Pulse Candy", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of DS Group's Pulse candy in India. It delivers the critical "what?", "why?", and "so what?" analysis to teach crucial lessons that increase your chances of launching successful products.

DS Group's Pulse candy comes as a result of two year

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  • Table of Contents
  • 1. Introduction 5
  • 2. What? 6
  • 3. Why? 8
  • 4. Take-out 13
  • 5. Appendix 18
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