Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Market: Technology

Global, 52 pages report, published by GlobalData

Report ThumbnailJune-2018
Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Summary

Alternative reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, driven by the launch of several consumer VR headsets, and it was

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  • Table of Contents
  • PLAYERS 4
  • TRENDS 5
  • Macroeconomic trends 5
  • Technology trends 6
  • Media trends 8
  • Virtual & augmented reality trends in retail and FMCG 10
  • VALUE CHAIN 12
  • Semiconductors 13
  • Components 15
  • Headsets 16
  • Platforms 18
  • Applications and content 20
  • INDUSTRY ANALYSIS 23
  • Competitor landscape 25
  • M&A 26
  • Timeline 27
  • Case study: Impact of AR on Apple 29
  • IMPACT OF VIRTUAL AND AUGMENTED REALITY ON RETAIL AND FMCG 30
  • Virtual and augmented reality in the retail and FMCG sectors 30
  • Retail & FMCG case st
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