Halloween in the UK - 2018

Market: Retail

United Kingdom, 82 pages report, published by GlobalData

Report ThumbnailNovember-2018
Halloween in the UK - 2018

Summary

"Halloween in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
- Decorations increased in popularity as more peop

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  • List of Figures
  • Halloween shopper penetration, overall and by demographic, 2018 & 2017 shopper penetration
  • Halloween retail penetration, overall and by demographic, 2018 & 2017 retail penetration
  • Halloween leisure/going out penetration, overall and by demographic, 2018 & 2017 leisure/ going out penetration
  • Halloween shopper profile, 2018
  • Financial wellbeing compared to last year, 2017 & 2018
  • Halloween spending compared to last year, 2017 & 2018
  • How consumers financed Halloween spending, 2017 & 2
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  • List of Tables
  • Retailer ratings across key measures - grocers, 2018
  • Retailer ratings across key measures - non-food retailers, 2018
  • Retailers used - Halloween decorations, ppt change 2017 to 2018
  • Spend - decorations, 2017 & 2018
  • Products purchased - pumpkins, 2017 & 2018
  • Retailers used - pumpkins, 2017 & 2018
  • Products purchased - home decorations, 2017 & 2018
  • Retailers used - home decorations, 2017 & 2018
  • Products purchased - tableware, 2017 & 2018
  • Retailers used - tableware, 2017 & 2018
  • Retaile
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  • Table of Contents
  • THE KEY FINDINGS
  • The Key Findings
  • Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
  • Decorations increased in popularity as more people to chose to dress up their homes for Halloween
  • Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
  • Trend insight - stores
  • Trend insight - social media - Instagram
  • Trend insight - social media - Facebook
  • Trend insight - social media -
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