Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

Market: Retail

China, 10 pages report, published by GlobalData

Report ThumbnailMay-2020
Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

Summary

This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.

Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak

Scope

- Store staff become individual influencers boosting product sales via digital channels
- Maintaining engagement with core customers via apps and trainin

Read More
  • Table of Contents
  • COVID-19 Case Study: Retailers Reactions in China
  • COVID-19 Case Study: Lin Qingxuan
  • COVID-19 Case Study: Nike
  • COVID-19 Case Study: Meituan Dianping, JD.com, Alibaba
  • COVID-19 Case Study: Hema
  • Appendix
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