How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets

Market: Food and Beverage

Global, 88 pages report, published by Canadean

Report ThumbnailMarch-2015
Summary
How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood consumer group: older consumers. An aging population means the consumption of those aged 55 and over will only grow, and to successfully cater to them, it is important for manufacturers to understand their motivations. To do this, the report highlights new product development for ef

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  • Introduction
  • Targeting consumers aged 55 and over will be crucial to food brands' profitability
  • Debunking the myth associated with an aging population
  • Disruptive NPD and age specific products are becoming increasingly unnecessary as differences between age groups become increasingly blurred and age stereotypes outdated
  • The aging population of developed economies seeks convenient and indulgent options at justified prices
  • Indulgence is important for senior consumers
  • A new found sense of freedom m
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