Premiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothies

Market: Consumer

Global, 30 pages report, published by GlobalData

Report ThumbnailFebruary-2017
Premiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothies

Summary

"Premiumization Opportunities in Healthy Soft Drinks" reviews consumer survey data and recent product innovation to provide insight into how soft drinks can create more value for consumers in the health and wellness arena. It delivers the critical "what?"

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  • Table of Contents
  • 1. Overview
  • Executive Summary
  • Drivers
  • TrendSights
  • 2. Long-Term Health
  • Bone and joint
  • Cardiovascular
  • 3. Building Trust
  • Simplicity
  • All-natural positioning
  • Traditional ingredients
  • Cold-pressed
  • 4. Flavors
  • Herbal and savory
  • 5. Categories
  • Carbonated drinks
  • Sport drinks
  • Energy drinks
  • Water
  • Juices and smoothies
  • 6. Takeout
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GlobalDataPremiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothiesProduct ThumbnailPremiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothies, Industry ReportProduct #: 747994
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