The Baby Food Market in Italy 2017

Market: Consumer

Italy, 153 pages report, published by GlobalData

Keywords : Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Italy.

Report ThumbnailJune-2017
The Baby Food Market in Italy 2017

Summary

"The Baby Food Market in Italy 2017" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Italian market.

The Italian baby food market has been contracting for the past six years, and enforced price decreases in the milks sector and lower prices in real terms in all other sectors, have depressed values. Overall consumption fell by 12.8% and retail sales fell by 10.6% in current price terms between 2010 and 2016. Nonetheless, per capita consumption remains high. Consumption of milks remains low, due to high prices and increased breastfeeding rates. Demand is expected to continue to fall, largely due to the forecast decline in the number of births, and slow economic progress. Between 2016 and 2022 consumption is predicted to decline by 7% in terms of volume and with value growth of 6%.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Italy's baby population (aged 0-3 years) has declined steadily since a recent peak of just over million babies in 2009. By 2016, the total had dropped to million, a fall of 12.8% compared with 2006.
- The market for baby food stood at tons in 2016, representing a 12.8% decrease over 2010 adversely affected by the fall in the number of births, as well as by the poor economic situation.
- Wet meals are the largest category in both volume and value terms, accounting for 49% of consumption and 41.5% of retail sales.
- All of the leading market players are involved in the local production of baby food. The market is dominated by the multinationals Heinz and Danone with a combined 79.5% of value sales and 83.8% of volume sales in 2016.
- Vegetable-based and sweet meals account for the vast majority of exports, with milks & cereals accounting for just 5% in 2015.
- Grocery stores account for the majority of value sales, at 84% in 2016, a share that has been steadily rising since 2010, largely due to the convenience and lower prices often offered by the grocery sector.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
  • List of Figures
  • Figure 1: Baby Food: Market Size, 2010-2016
  • Figure 2: Baby Food: Market Segmentation, 2016
  • Figure 3: Baby Food: Per Capita, 2010-2016
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2016
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
  • Figure 6: Baby Milks: Sector Trends, 2010-2016
  • Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
  • Figure 9: Baby Cereals: Sector Trends, 2010-2016
  • Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 11: Baby Meals: Sector Trends, 2010-2016
  • Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 13: Baby Meals: Sector Segmentation, Value and Volume, 2010-2016
  • Figure 14: Baby Drinks: Sector Trends, 2010-2016
  • Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
  • Figure 16: Baby Finger Foods: Sector Trends, 2010-2016
  • Figure 17: Baby Finger Foods: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 18: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
  • Figure 19: Milks & Cereals: Country of Destination, Top Five, % Volume, 2015
  • Figure 20: Baby Food: Manufacturer Shares, Value , 2016
  • Figure 21 Baby Food: Manufacturer Shares, Volume , 2016
  • Figure 22: Baby Food: Market Size, 2016-2022
  • Figure 23: Baby Food: Market Segmentation, 2022
  • Figure 24: Baby Food: Per Capita, 2016-2022
  • List of Tables
  • Table 1: Birth & Population Trends, 2006-2016
  • Table 2: Birth Rate by Area, 2011-2015
  • Table 3: Birth Rate by Region, 2011-2015
  • Table 4: Households Not Living in Poverty, 2010-2013
  • Table 5: Baby Food Sales, by Geographical Region, 2010
  • Table 6: Marriage, Divorce & Childbearing Trends, 1991-2015
  • Table 7: Age of Mother at Birth of Baby, 2010-2015
  • Table 8: Female Employment Trends, 2010-2016
  • Table 9: Female Employment Rates by Age Group, 2009
  • Table 10: Breastfeeding Trends by Region, 2000, 2005 & 2013
  • Table 11: Breastfeeding Rates on Leaving Hospital, by Region, 2013
  • Table 12: Prevalence in Breastfeeding in Emilia-Romagna, 1999-2011
  • Table 13: Breastfeeding in Emilia-Romagna, by Nationality of Mother, 2011
  • Table 14: Breastfeeding in Lombardy, 2006 & 2012
  • Table 15: Average Length of Breastfeeding by Region, 2000, 2005 & 2013
  • Table 16: Market Size, 2016, & Growth Rates, 2010-2016
  • Table 17: Baby Food: Manufacturer Market Share Trends, % Value, 2010-2016
  • Table 18: Baby Food: Manufacturer Shares by Sector, %, 2016
  • Table 19: Projected Market Size, 2022, & Growth Rates, 2016-2022
  • Table 20: Baby Food: Manufacturer Market Share Trends, % Value, 2010-2016
  • Table 21: Powdered Baby Milks: Brand Price Analysis, 2017
  • Table 22: Liquid Baby Milks: Brand Price Analysis, 2017
  • Table 22: Baby Milks: Manufacturer Market Shares, Value and Volume, 2010-2016
  • Table 23: Baby Cereals: Price Positioning, 2017
  • Table 24: Baby Cereals: Manufacturer Market Shares, Value and Volume, 2010-2016
  • Table 25: Savory Wet Meals: Price Positioning, 2017
  • Table 26: Sweet Wet Meals: Price Positioning, 2017
  • Table 27: Dry Meals & Pasta: Price Positioning, 2017
  • Table 27: Baby Meals: Manufacturer Market Shares, Value and Volume, 2010-2016
  • Table 28: Baby Meals: Manufacturer Market Shares by Segment, Value, 2016
  • Table 29: Baby Drinks: Price Positioning, 2017
  • Table 30: Baby Drinks: Manufacturer Market Shares, Value and Volume, 2010-2016
  • Table 31: Finger Foods: Price Positioning, 2017
  • Table 32: Finger Food: Manufacturer Shares, 2010-2016
  • Table 33: Packaged Food Sales by Channel, € Billion, 2010-2016
  • Table 34: Baby Food: Sales by Outlet Type, 2010-2016
  • Table 35: Baby Milks: Sales by Outlet Type, % Value, 2001 & 2005
  • Table 36: Baby Food Sales, by Type of Food Outlet, 2010
  • Table 37: Pharmacy Sales, by Type of Baby Food, 2011/2012
  • Table 38: Economic Indicators, 2010-2016
  • Table 39: Key Macro-Economic Forecasts, 2016-2022
  • Table 40: Birth & Population Projections, 2010-2022
  • Table 41: Baby Population, Number of Babies, 2006-2022
  • Table 42: Baby Food: Market Value, Current Prices, 2010-2016
  • Table 43: Baby Food: Market Value, Constant Prices, 2010-2016
  • Table 44: Baby Food: Market Value, US$ Million, 2010-2016
  • Table 45: Baby Food: Market Volume, Tons, 2010-2016
  • Table 46: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
  • Table 47: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
  • Table 48: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
  • Table 49: Baby Food: Per Capita Consumption, Grams, 2010-2016
  • Table 50: Baby Milks: Sector Trends, 2010-2016
  • Table 51: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016
  • Table 52: Baby Milks Powder: Brand Price Analysis, 2017
  • Table 53: Baby Milks - Liquid: Brand Price Analysis, 2017
  • Table 54: Baby Cereals: Sector Trends, 2010-2016
  • Table 55: Baby Wet Meals: Sector Trends, 2010-2016
  • Table 56: Baby Meals: Sector Segmentation, Value and Volume, %, 2010-2016
  • Table 57: Baby Drinks: Sector Trends, 2010-2016
  • Table 58: Baby Finger Foods: Sector Trends, 2010-2016
  • Table 59: Imports of Baby Food by Type, Volume & Value, 2010-2015
  • Table 60: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2013-2015
  • Table 61: Imports of Other Baby Food by Country of Origin, Volume & Value, 2013-2015
  • Table 62: Exports of Baby Food by Type, Volume & Value, 2010-2015
  • Table 63: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2013-2015
  • Table 64: Exports of Other Baby Food by Country of Destination, Volume & Value, 2013-2015
  • Table 65: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
  • Table 66: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
  • Table 67: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
  • Table 68: Baby Food: Market Volume Forecasts, Tons, 2016-2022
  • Table 69: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
  • Table 70: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
  • Table 71: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
  • Table 72: Baby Food: Per Capita Consumption, Grams, 2016-2022
  • Table of Contents
  • Introduction
  • Executive Summary
  • Definations
  • Background to the Market
  • Birth: Live Birth Rates
  • Birth: Live Births by Region
  • Birth: Measures to Boost the Birth Rate
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends
  • Market Overview
  • Key Features and Developments
  • Market Overview
  • Manufacturers shares
  • The Future
  • Sector Analysis
  • Baby Milks
  • Baby Cereals
  • Baby Meals
  • Baby Drinks
  • Baby Finger Foods
  • Production and trade
  • Production
  • Imports
  • Exports
  • Company profiles
  • Introduction
  • Heinz Italia SpA
  • Danone
  • Nestlé Italia SpA
  • Humana Italia SpA
  • Other Manufacturers
  • Distribution
  • Retail Structure
  • Baby Food Retailing
  • Economic background
  • Economic Background
  • Key Macro-economic Forecasts
  • Prospects and forecasts
  • Birth And Population Projections
  • Forecast Overview
  • Future Trends
  • Appendix
  • Additional Data Tables
  • Summary Methodology
  • About Globaldata

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